{"id":1126,"date":"2024-05-07T21:41:48","date_gmt":"2024-05-07T21:41:48","guid":{"rendered":"https:\/\/qcgtransferpricing.com\/es\/?p=1126"},"modified":"2026-03-27T19:18:32","modified_gmt":"2026-03-28T01:18:32","slug":"la-trampa-del-valor-de-mercado-en-las-operaciones-intercompania","status":"publish","type":"post","link":"https:\/\/qcgtransferpricing.com\/es\/blog\/la-trampa-del-valor-de-mercado-en-las-operaciones-intercompania\/","title":{"rendered":"La trampa del valor de mercado en las operaciones intercompa\u00f1\u00eda"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">La obligaci\u00f3n m\u00e1s importante que tienen los <strong>contribuyentes<\/strong> <strong>del r\u00e9gimen de precios de transferencia<\/strong> es demostrar que las operaciones se condujeron conforme al principio &#8220;<em><strong>arm\u00b4s length<\/strong><\/em>&#8221; que se fundamenta en el art\u00edculo 9 del Modelo de Convenio Fiscal de la Organizaci\u00f3n para la Cooperaci\u00f3n y el Desarrollo Econ\u00f3mico (<strong>OCDE<\/strong>)\u00a0 como sigue:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cSi se establecen o imponen condiciones entre las dos empresas asociadas en sus relaciones comerciales o financieras que difieren de las que se establecer\u00edan entre empresas independientes, entonces cualquier beneficio que habr\u00eda sido obtenido por una de las empresas, pero que debido a esas condiciones no ha sido obtenido, puede incluirse en los beneficios de esa empresa y ser gravado en consecuencia<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/sat.gob.mx\/portal\/public\/home\">M\u00e9xico<\/a>, el principio arm\u00b4s length se establece en el art\u00edculo 179 de la <strong>Ley del Impuesto Sobre la Renta<\/strong>, en su primer p\u00e1rrafo y es propuesto as\u00ed:\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Los contribuyentes de los T\u00edtulos II y IV de esta Ley que celebren operaciones con partes relacionadas est\u00e1n obligados, para efectos de esta Ley, a determinar sus ingresos acumulables y deducciones autorizadas, considerando para esas operaciones los precios, montos de contraprestaciones o m\u00e1rgenes de utilidad que hubieran utilizado u obtenido con o entre partes independientes en operaciones comparables&#8221;<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 dice la disposici\u00f3n mexicana?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Infortunadamente, la disposici\u00f3n mexicana no es equivalente a la del art\u00edculo 9 del <strong>Modelo de Convenio Fiscal de la OCDE<\/strong>. La norma mexicana busca que a trav\u00e9s del an\u00e1lisis de alguna condici\u00f3n evaluada a trav\u00e9s de un m\u00e9todo de precios de transferencia (precio, monto, margen), el contribuyente demuestre que la operaci\u00f3n se pact\u00f3\u00a0 arm\u00b4s length.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta diferencia en la aproximaci\u00f3n al principio arm\u00b4s length ha dado lugar a una interpretaci\u00f3n simplista de la norma. Con frecuencia, en lugar de analizar si los <strong>contribuyentes<\/strong> replicaron la din\u00e1mica de negociaci\u00f3n que habr\u00edan observado terceros independientes, parece ser suficiente con demostrar un \u201cprecio de mercado\u201d a trav\u00e9s de un m\u00e9todo de <strong>precios<\/strong> <strong>de<\/strong> <strong>transferencia<\/strong>. Y nada m\u00e1s alejado de la realidad. Bajo esta perspectiva, los <strong>contribuyentes mexicanos<\/strong> podr\u00edan concurrir en transacciones que aunque no fueran en el mejor de sus intereses, simplemente por estar a valor de mercado cumplir\u00edan con el <a href=\"https:\/\/qcgtransferpricing.com\/es\/blog\/2025\/01\/14\/mayor-escrutinio-en-precios-de-transferencia-y-acciones-proactivas-de-los-contribuyentes-ante-posibles-auditorias\/\">r\u00e9gimen de precios de transferencia<\/a>, y desde luego esta premisa es falsa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo anterior se hace evidente en las<strong> auditorias de precios de transferencia<\/strong> que existen hoy en d\u00eda abiertas, en donde los aspectos en disputa van mucho m\u00e1s all\u00e1 del mero establecimiento del precio, por ejemplo la transmisi\u00f3n de riesgos durante la negociaci\u00f3n entre las partes relacionadas (riesgos que acaban siendo rechazados como <strong>deducci\u00f3n<\/strong> al no ser los que habr\u00eda aceptado un tercero independiente en una operaci\u00f3n comparable.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, en cualquier <strong>transacci\u00f3n<\/strong> <strong>intercompa\u00f1\u00eda<\/strong> si las condiciones que se imponen entre las partes difieren de las que habr\u00eda negociaci\u00f3n un tercero independiente, la operaci\u00f3n NO es <em>arm\u00b4s length<\/em>, sin importar que el precio de la transacci\u00f3n sea de mercado.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La trampa del valor de mercado en las operaciones intercompa\u00f1\u00eda\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/zenzkC7BXf8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La obligaci\u00f3n m\u00e1s importante que tienen los contribuyentes del r\u00e9gimen de precios de transferencia es demostrar que las operaciones se condujeron conforme al principio &#8220;arm\u00b4s length&#8221; que se fundamenta en el art\u00edculo 9 del Modelo de Convenio Fiscal de la Organizaci\u00f3n para la Cooperaci\u00f3n y el Desarrollo Econ\u00f3mico (OCDE)\u00a0 como sigue: \u201cSi se establecen o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[35,21,5],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-arms-lenght","tag-partes-relacionadas","tag-precios-de-transferencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.8) - 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